What’s Driving Canadian Homebuyers?

Katherine Martin • February 27, 2018

Mortgage rule changes and increasing interest rates—surprisingly—weren’t the top motivators for prospective homebuyers in 2017, according to a new survey from the Canada Mortgage and Housing Corporation (CMHC).

Instead, the 2018  Prospective Home Buyers Survey  found that improved accessibility (i.e., fewer physical obstacles and barriers) and investment opportunity were the main driving factors to purchase a home.

The results were divided into three segments of buyers: first-time buyers, previous owners (who had previously owned a home but do not currently) and current owners.

For first-time buyers and previous owners, the desire to stop renting was ranked as one of the top three motivators to buy a home by 65% and 60%, respectively.

“The majority of prospective home buyers from all groups agree that home ownership is a good long-term financial investment,” the survey noted.

This is the first time CMHC has conducted this specific study, which examined attitudes and expectations of prospective Canadian homebuyers, as well as their understanding of the homebuying process.

There was also some positive news for brokers, as the survey confirmed that a majority of buyers from all three groups—including a full 80% of first-time buyers—planned to consult a mortgage broker before making their home purchase.

Here are some of those findings:

Mortgage Rule Changes, Home Prices & Rising Interest Rates

  • 36% of first-time buyers were aware of the 2016  mortgage qualification rule changes (e.g., the 10% down payment required for the home price portion above $500,000 and the requirement for all insured mortgages to be stress-tested using the 5-year posted rate).
    • 53% of previous owners and 58% of current owners were aware.
  • 20% of first-time buyers not previously aware of the rule changes said it will impact their purchase decision in some way.
    • Vs. 18% of previous owners and 14% of current owners.
  • 50% of first-time buyers said the changes would cause them to delay their home purchase, while 23% would purchase a smaller home.
    • 51% of previous owners and 65% of current owners would delay their purchase
    • 35% of previous owners and 32% of current owners would purchase a smaller home
  • 76% of first-time buyers said they are likely to delay their home purchase due to  high home prices , followed by 73% of previous owners and 63% of current owners.
  • 70% of first-time homebuyers said they are concerned about the possibility of  interest rates increasing  before they buy their home, followed by 62% of previous owners and 61% of current owners.
  • 61% of first-time buyers would, as a result, likely delay their home purchase, followed by 61% of previous owners and 50% of current owners.

Homebuying Expectations

  • 69% of first-time buyers agree that they have a good understanding of how much mortgage they can afford.
    • Vs. 79% of previous owners and 83% of current owners.
  • 54% of first-time buyers and previous owners are planning to spend under $300,000 on their next home.
    • Vs. 33% of current owners.
  • 25% of first-time buyers and previous owners are planning to spend between $300,000 and $500,000 on their next home.
  • 34% of current owners are planning to spend over $500,000 on their next home.
  • 68% of first-time homebuyers feel confident they can find a suitable home within their budget.
    • Vs. 83% of current owners.

In a scenario where buyers would not be able to find their ideal home:

  • 43% of first-time buyers would delay their purchase.
    • Vs. 45% of previous owners and 28% of current owners.
  • 42% of first-time buyers would compromise on the size of the home.
    • Vs. 39% of previous owners and 42% of current owners.
  • 38% of first-time buyers would compromise on the location of the home.
    • Vs. 39% of previous owners and 38% of current owners.

Buying Preparedness

  • 80% of first-time homebuyers plan to consult with a mortgage broker before purchasing a home.
    • Vs. 72% of previous owners and 69% of current owners.
  • 16% of first-time buyers pre-qualify for a mortgage within three months of purchasing their home.
    • Vs. 21% of previous owners and 22% of current owners.
  • 33% of all buyers prepare a detailed budget on their own within six months to a year before purchasing their home.

Financing home

  • 66% of first-time buyers say they have a good understanding of the full cost of homeownership, including mortgage payments, property taxes, condo fees, utilities, maintenance, etc.).
    • Vs. 79% of previous owners and 85% of current owners.
  • 33% of all homebuyers say they will take additional steps to pay down their mortgage as soon as possible.
  • 40% of first-time buyers and previous owners say they are unlikely to have a financial buffer in case their expenses change in the future.
  • 40% of first-time buyers say they are confident they have the necessary tools and information to manage their mortgage and debt load.
    • Vs. 40% of previous owners and 50% of current owners.

Homebuyers and Technology

  • 68% of first-time homebuyers would prefer to complete the entire homebuying process with help from a professional and be using online tools and resources:
    • Vs. 60% of previous owners and 58% of current owners.
  • 7% of first-time buyers would prefer to use online tools and resources exclusively, without the help of a professional:
    • Vs. 4% of previous owners and 5% of current owners.

 

This article was originally published on Canadian Mortgage Trends on Feb 14th 2018, written by Steve Huebl. 

Katherine Martin


Origin Mortgages

Phone: 1-604-454-0843
Email: 
kmartin@planmymortgage.ca
Fax: 1-604-454-0842


RECENT POSTS

By Katherine Martin September 17, 2025
Bank of Canada lowers policy rate to 2½%. FOR IMMEDIATE RELEASE Media Relations Ottawa, Ontario September 17, 2025 The Bank of Canada today reduced its target for the overnight rate by 25 basis points to 2.5%, with the Bank Rate at 2.75% and the deposit rate at 2.45%. After remaining resilient to sharply higher US tariffs and ongoing uncertainty, global economic growth is showing signs of slowing. In the United States, business investment has been strong but consumers are cautious and employment gains have slowed. US inflation has picked up in recent months as businesses appear to be passing on some tariff costs to consumer prices. Growth in the euro area has moderated as US tariffs affect trade. China’s economy held up in the first half of the year but growth appears to be softening as investment weakens. Global oil prices are close to their levels assumed in the July Monetary Policy Report (MPR). Financial conditions have eased further, with higher equity prices and lower bond yields. Canada’s exchange rate has been stable relative to the US dollar. Canada’s GDP declined by about 1½% in the second quarter, as expected, with tariffs and trade uncertainty weighing heavily on economic activity. Exports fell by 27% in the second quarter, a sharp reversal from first-quarter gains when companies were rushing orders to get ahead of tariffs. Business investment also declined in the second quarter. Consumption and housing activity both grew at a healthy pace. In the months ahead, slow population growth and the weakness in the labour market will likely weigh on household spending. Employment has declined in the past two months since the Bank’s July MPR was published. Job losses have largely been concentrated in trade-sensitive sectors, while employment growth in the rest of the economy has slowed, reflecting weak hiring intentions. The unemployment rate has moved up since March, hitting 7.1% in August, and wage growth has continued to ease. CPI inflation was 1.9% in August, the same as at the time of the July MPR. Excluding taxes, inflation was 2.4%. Preferred measures of core inflation have been around 3% in recent months, but on a monthly basis the upward momentum seen earlier this year has dissipated. A broader range of indicators, including alternative measures of core inflation and the distribution of price changes across CPI components, continue to suggest underlying inflation is running around 2½%. The federal government’s recent decision to remove most retaliatory tariffs on imported goods from the US will mean less upward pressure on the prices of these goods going forward. With a weaker economy and less upside risk to inflation, Governing Council judged that a reduction in the policy rate was appropriate to better balance the risks. Looking ahead, the disruptive effects of shifts in trade will continue to add costs even as they weigh on economic activity. Governing Council is proceeding carefully, with particular attention to the risks and uncertainties. Governing Council will be assessing how exports evolve in the face of US tariffs and changing trade relationships; how much this spills over into business investment, employment, and household spending; how the cost effects of trade disruptions and reconfigured supply chains are passed on to consumer prices; and how inflation expectations evolve. The Bank is focused on ensuring that Canadians continue to have confidence in price stability through this period of global upheaval. We will support economic growth while ensuring inflation remains well controlled. Information note The next scheduled date for announcing the overnight rate target is October 29, 2025. The Bank’s October Monetary Policy Report will be released at the same time.
By Katherine Martin September 10, 2025
What Is a Second Mortgage, Really? (It’s Not What Most People Think) If you’ve heard the term “second mortgage” and assumed it refers to the next mortgage you take out after your first one ends, you’re not alone. It’s a common misconception—but the reality is a bit different. A second mortgage isn’t about the order of mortgages over time. It’s actually about the number of loans secured against a single property —at the same time. So, What Exactly Is a Second Mortgage? When you first buy a home, your mortgage is registered on the property in first position . This simply means your lender has the primary legal claim to your property if you ever sell it or default. A second mortgage is another loan that’s added on top of your existing mortgage. It’s registered in second position , meaning the lender only gets paid out after the first mortgage is settled. If you sell your home, any proceeds go toward paying off the first mortgage first, then the second one, and any remaining equity is yours. It’s important to note: You still keep your original mortgage and keep making payments on it —the second mortgage is an entirely separate agreement layered on top. Why Would Anyone Take Out a Second Mortgage? There are a few good reasons homeowners choose this route: You want to tap into your home equity without refinancing your existing mortgage. Your current mortgage has great terms (like a low interest rate), and breaking it would trigger hefty penalties. You need access to funds quickly , and a second mortgage is faster and more flexible than refinancing. One common use? Debt consolidation . If you’re juggling high-interest credit card or personal loan debt, a second mortgage can help reduce your overall interest costs and improve monthly cash flow. Is a Second Mortgage Right for You? A second mortgage can be a smart solution in the right situation—but it’s not always the best move. It depends on your current mortgage terms, your equity, and your financial goals. If you’re curious about how a second mortgage could work for your situation—or if you’re considering your options to improve cash flow or access equity—let’s talk. I’d be happy to walk you through it and help you explore the right path forward. Reach out anytime—we’ll figure it out together.